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Performance Psychology for Sport and Business
A Tailored Approach to Sport Psychology
Sam’s approach to sport psychology is practical, personalised, and rooted in real-world experience. Having worked with athletes, coaches, and teams across youth, elite, and professional sport, he understands the unique psychological demands of performance and how to meet them.
Sam blends evidence-based sport psychology with tools drawn from years of applied practice. Central to his method is the Motivational Performance Evaluation (MPE), a framework he developed to help athletes explore what drives them, where they’re getting stuck, and how aligned they are with their goals. This insight informs a clear, data-led coaching plan focused on meaningful, lasting change.
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His work isn’t just about ‘mental toughness’ it’s about building the mindset, systems, and relationships needed to thrive in the full complexity of sport.
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Relational Intelligence → Group Dynamics & Coach-Athlete Dyads
Strengthen trust, communication, and role clarity across the team environment, key to cohesion and collective belief. -
Resilience Under Pressure → Handling Setbacks & High Expectations
Develop tools to stay grounded, recover from mistakes, and manage nerves when it matters most. -
Performance Habits → Consistency, Focus & Flow
Build mental and behavioural routines that support sharpness, confidence, and composure before and during competition. -
Reflective Debriefing → Learning From Every Performance
Move beyond ‘what went wrong’ shift toward structured reflection and future-focused growth. -
Goal Alignment → Motivation That Lasts
Use the MPE to ensure that effort, intention, and mindset are all working in service of your goals (short and long term).
This personalised and relational model of sport psychology helps athletes move from self-doubt to self-belief, from reactive to prepared, and from potential to performance.
Whether you're working toward a personal best, returning from injury, navigating selection pressures, or leading a team, Sam supports you with the tools and mindset to perform consistently and enjoy the process along the way.
A Unique Approach to Executive Coaching​
Sam offers a unique alternative to traditional executive coaching, rooted in performance psychology and shaped by his deep expertise in elite sport, leadership, and relational dynamics. Drawing from years of work with athletes, coaches, and high-performing teams, Sam reframes proven strategies for the corporate world to support leaders navigating complexity, pressure, and change.
His coaching goes beyond surface-level development. Instead, it draws on transferable principles from high-performance sport to create meaningful, lasting impact:
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Relational Intelligence → Leadership & Team Culture
Develop deeper awareness of how you lead, connect, and influence others, building trust, collaboration, and strong team foundations. -
Mental Toughness → Resilience in Business
Build the capacity to perform under pressure, recover from setbacks, and maintain clarity in challenging or fast-paced environments. -
Performance Routines → Focus, Flow, Execution
Establish high-performance habits that promote consistency, focus, and energy management across your working day and strategic projects. -
Debriefs & Feedback → High-Functioning Communication
Learn how to create feedback loops, hold constructive conversations, and foster a culture of continuous improvement. -
Goal Setting in Sport → KPIs and Strategic Vision
Translate sport-based goal-setting frameworks into actionable, aligned business goals, balancing short-term wins with long-term growth.
This integrated, evidence-based approach helps leaders move from reactive to proactive, from burned-out to high-impact, and from transactional management to transformational leadership.
Whether you’re leading a team, scaling a business, or shaping culture, Sam provides the psychological tools and coaching frameworks to help you perform at your best, consistently, and under pressure.
